Many people believe they’re not ready to start a business or go freelance because they feel they lack the expertise. But what if I told you that you’re far more prepared than you think?
In this blog, I want to talk about how some people are able to “fake it until they make it” and achieve success, even when they don’t have all the knowledge upfront. I’m not necessarily advocating for faking expertise, but rather to show you that you don’t need to know everything to get started.
Stop Waiting for Perfection
It’s common to feel like you can’t call yourself an expert if you’ve only been in your field for a year or a few months. And honestly, you’re right to be cautious—there are a lot of so-called “experts” who don’t really know what they’re talking about. But here’s the reality: while you’re sitting at home thinking you’re not good enough, there are others out there doing the work, even with limited knowledge, and they’re making money.
For example, I’ve had videographers attend my training sessions who didn’t even know what aperture was—the most basic aspect of a camera. Despite that, these same people had their own videography agencies or were freelancing successfully. How come? Because they did not professionally understood how the camera works but they were able to use it to create something good. Focus on your strengths and double down on it.
While you’re stuck in doubt, they’re out there taking action, learning on the job, and making things happen. You can learn on the go because the right time is now. Not tomorrow.
When you start a business, you will always find someone who is willing to pay you for your work no matter if you think it’s currently average or below average. Not everyone will agree to this but to some clients, your work will be awesome even though you think it’s average. Looking for inspiration on how to get clients? Read my blog on How to find and get clients.
The “Experts” Aren’t Always Experts
I’ve worked with people who start businesses or consult in fields they’ve barely scratched the surface of. I once asked an SEO consultant for advice, and every week he gave me a different, often contradictory, answer. It was confusing, and I wasn’t sure if he truly understood what he was doing. However, this guy had a successful SEO agency—proof that while he didn’t know everything, he knew enough to make money and get results. So it wasn’t a scam. He just focused on the knowledge that worked for him.
I’ve also seen young entrepreneurs—like a 22-year-old SEO consultant—who barely knew the industry a year before but became a millionaire through sheer dedication and focus. He wasn’t perfect, but he didn’t wait until he was an expert to start his journey.
You Don’t Need All the Answers
You don’t need years of experience to get going. Yes, you should know the basics and put in the effort to learn, but waiting until you know *everything* is just going to hold you back.
One client of mine came to London with zero SEO knowledge. He locked himself in his apartment for months, learning everything he could. After just a few months, he had ranked his own website and started getting clients for his agency. He didn’t spend years working in SEO before starting—he learned quickly, applied it, and took a lot of action.
Your own Practical Experience is enough to start a business
I’ve been in videography for 14 years, and everything I teach today comes from practical experience. I know what works because I’ve done it and seen the industry evolve. But I didn’t wait until I had 14 years under my belt to start. I called myself a videographer early on and got paid for it, even though I didn’t know everything.
My beginnings were ultra embarrassing because I had my first job in a company that had the most amazing equipment but they were not qualified to use it properly. I had no mentoring or anyone who could help me understand how anything works and what are the unwritten rules of producing big events, for example.
The months of awkward bullying from other made me want to quit because people made fun of me. However, I was employed doing what I love. My employer appreciated my willingness to work hard and learn everything. Fast forward 3 years, I was made the head of video production and people who laughed at me, one company specifically, started hiring me as a videographer for them.
It’s the same for SEO or any other industry. While I wouldn’t call myself an SEO expert in the traditional sense, I managed to rank my website on Google through hard work, writing high-quality blogs, and connecting everything to my YouTube channel. Does that make me an SEO expert? Maybe not by traditional standards, but I know what works for me—and that’s valuable.
If you want to find out how I ranked myself to number 1, definitely watch my SEO webinar.
The Bottom Line: Action is Key
You don’t need decades of experience or a mountain of knowledge to call yourself an expert. You need results. If you can get those, you’re ahead of the game. Everyone has to start somewhere. The key is to keep learning, take action, and offer value. Whether you want to be a videographer, an SEO consultant, or anything else—just start.
You’ll learn by doing, and yes, you’ll fail sometimes. But success comes from trying, not waiting until you’re 100% ready. So if you’re hesitating because you don’t feel like an expert yet, stop. Put yourself out there and take those first steps.
Conclusion: You’re more ready than you think. The only thing holding you back is your mindset. Take action, build your skills, and learn from both success and failure. The sooner you start, the sooner you’ll be able to call yourself an expert with confidence.
Whatever industry you’re in, you can take advantage of my online courses, e-books and Youtube channel to learn new skills and improve on thos you already have.
Comments are closed